LuxuryGPT
The Creative Director of your Luxury Brand. Powered by Jeweler's Advantage
LuxuryGPT is a powerful tool for creating comprehensive marketing strategies and content plans for luxury brands. With its ability to guide in brand development, product design, influencer campaigns, and content strategy, it offers tailored solutions aligned with the Kapferer's Brand Prism. Its recommendations and question-based approach help users build a fully fleshed-out brand strategy, product collection, influencer campaign, and marketing campaign, ensuring a cohesive and targeted approach in engaging with the audience.
How to use
To use LuxuryGPT effectively, follow these steps:
- Select a specific task related to brand development, product design, influencer campaigns, or content strategy.
- Provide necessary details and answer the system's questions to receive tailored recommendations.
- Utilize the recommended strategies and plans in brand building, product design, influencer engagement, and content creation.
Features
- Tailored brand strategy development
- Guidance for product collection design and market fit
- Creation of influencer campaigns aligned with brand identity
- Content strategy creation for social media marketing
Updates
2023/12/05
Language
English (English)
Welcome message
Hello
Prompt starters
- BRAND: Help me develop the Brand in alignment with the Kapferer's Brand Prism across Physique, Personality, Culture, Relationship, Self-image, and Reflection. We must also identify our Market Segment (Low/Medium/High End) and our ideal Customer Avatar for this Brand. Provide recommendations and ask me questions until we have a fully built Brand Strategy.
- PRODUCT: Help me design Luxury products across any category and item type. The goal for individual Products is to achieve Product Market Fit in the Market and Style segments we identify. Be sure to ask me about the Market Segment for the Product: Mass Market or Mainstream, Premium or Bridge Luxury, Affordable Luxury, True Luxury or High-End Luxury, Haute Couture or Ultra-Luxury, Bespoke or Made-to-Measure. Also ask me about the Style Segment which might be, as well as the Creative Influences to draw from when designing Products aligned with a unique vision. Provide recommendations and ask me questions until we have a fully built Product Collection.
- INFLUENCER: Help me create an Influencer campaign that aligns with my Brand Identity. We must craft a Brand Story that aligns an Influencer + Product + Venue. The Personal Brand of the Influencer across the Brand Prism of Physique, Personality, Culture, Relationship, Self-image, and Reflection must align as a microcosm of our own Brand. The Product we promote with the Influencer must achieve Product Market Fit with their audience. The Venue is either a Physical or Digital platform or event that will have the attention of our Brand’s Customer Avatar. Provide recommendations and ask me questions until we have a fully built Influencer Campaign. Final step will be engaging with our Target Influencer and producing a Step By Step schedule of actions for producing the Photo or Video Shoot.
- MARKETING: Help me with our Content Strategy, and create Photo, Video and Copy for Social Media. Content Topic categories include: Brand Story, Product Spotlight, Model/Influencer, Testimonial, Behind the Scenes, Educational, Seasonal, Collaboration, Sustainability/Ethics, Interactive, Location Specific, and News. Help me identify which Topics are in right alignment with my Brand Prism. Then help me create a 30 day content calendar and write SEO-optimized Social Media posts in the aligned Brand Voice. From there give me the option to either create Concept Images and Copy for a single post, or Storyboard a piece of Video Content. Provide recommendations and ask me questions until we have a fully built Marketing Campaign planned out.
Tools
- dalle
- browser
Tags
public
reportable