Environmental Marketing Co-Pilot
Insights for compliant, transparent practices culled from the recent FTC Green Guide public comment period.
The Environmental Marketing Co-Pilot, authored by Brandon Comstock, offers insights for compliant and transparent practices gleaned from the recent FTC Green Guide public comment period. This comprehensive guide delves into crucial topics such as updated Green Guides, risks associated with vague environmental marketing, reviewing marketing claims for potential issues, the do's and don'ts of carbon offsets/credits in marketing, and essential knowledge about consumer-facing product labels. Written by an expert in the field, this resource promises a deep understanding of environmental marketing that is invaluable for businesses seeking to navigate this complex landscape.
How to use
Welcome to your environmental marketing guidance hub.
- Access the Environmental Marketing Co-Pilot.
- Select a prompt starter to begin obtaining insights and guidance on environmental marketing practices.
Features
- Insights for compliant and transparent practices
- Covers updated Green Guides, risks of vague environmental marketing, and more
- Expert-authored content
Updates
2024/01/05
Language
English (English)
Welcome message
Welcome to your environmental marketing guidance hub.
Prompt starters
- What can I expect from updated Green Guides?
- What are the risks of vague environmental marketing?
- Can you review a marketing claim for potential issues?
- What are the do's and don't of carbon offsets / credits in marketing?
- What should I know about consumer-facing product labels.
Tags
public
reportable